There’s probably much more available information on driving traffic than there is on creating a site that will convert it. Before your site converts anyone, it needs to give them a good reason to stay there more than 30 seconds. The appearance of your website will greatly determine if people want to return, regardless of your content. It’s a harsh decision, your visitors will decide in 3 seconds or less if you’re worthy of their attention. How tough is that… to make your impression in so short a time. A badly designed site, with crappy navigation structure, will very rarely outperform a site that excels in those areas. So obviously it’s worth it to try and get these things right with your site. Great – now let’s get into some more discussion on this critical topic.
Web design is not just about the graphics or the content; you also need to avoid certain aspects such as, pop-ups which can irritate your visitors. You don’t want people leaving your site left, right and center because of annoying pop-ups. Even though they are common these days, a website that focuses on an average consumer should be pop-up free. You can get popups that cannot be blocked, but people will know what you’re doing and they won’t think well of you. Some people may actually associate you with spamming if they see them. If you want your visitors to trust you, collect their contact information directly on your site using inline subscription. When you include visuals on your website, you’re doing much more than just making it “look good”. You’d do well to put in the work required to use visuals that communicate the right message to all of your site’s visitors. Using colors on your site can present your company’s image as well as communicate with your site’s visitors. For example, if your site is about “going green” then use the green color majorly on the site and distribute it around. If you’re site is about selling kids toys, then use solid, bright colors to represent that. There are many ways you can make use of the visuals to present your site in a positive manner. They can even be used for the purpose of highlighting, like when you use buttons to highlight certain links; which will have the effect of making your page easier to navigate. Aside from this, using visuals such as arrows or bold text, for instance, can be used for the purpose of sending visitors to a separate page.
Just keep in mind that you’ll want to space out your content so that it doesn’t look like a bunch of illegible text all in one spot. Your content should be in small readable chunks with lots of white space between your text. People read differently on the internet as they do when they’re reading offline. Your content must be more scannable.
You just have to put in the work, or pay someone who knows, to create a site that connects very positively with your market audience.
